Posted on: 25 February 2016
Waxing services are highly in demand and can be a lucrative niche within the beauty and spa industry. Like with most businesses, the key to success is to keep your customers happy so that they keep coming back and also refer their friends. It's not enough to just offer competent waxing services. Instead of just offering the bare minimum, go the extra mile by incorporating these four tips:
Create a Spa Environment
Even if you don't offer massages or facials, you can still provide your waxing clients with the soothing atmosphere of a spa. Many customers are willing to pay a bit extra for a relaxing ambiance. Plus, a calming environment can help relax customers who are nervous about getting waxed. Soothing music (most music streaming services offer spa-themed playlists), scented candles, and soft lighting can go a long way toward making your clients feel pampered.
Pay Special Attention to First Time Customers
First time clients are likely to be nervous, especially if they are getting their sensitive bikini area waxed. Be mindful of this and spend a bit of extra time answering their questions and making them feel more comfortable. It's always a good idea to suggest they get to their first appointment fifteen minutes early so they can fill out any needed paperwork and have a consultation with you. This gives you a chance to let them know what to expect and explain their various waxing options.
Offer Add-on Services
If you can offer additional services in addition to waxing, your clients will love that they can tackle more than one beauty task in the same visit, and your business will likely make more money. Getting your staff trained in popular services like eyelash extensions and spray tanning can help your salon become a one stop shop for getting beautified.
Offer Complimentary Aftercare Kits
While it will cost you money up front, providing your clients with a small aftercare kit will help you stand out from other waxing salons and make your clients feel like you go above and beyond. You can purchase cute cosmetic bags in bulk online, and fill them with goodies from a wholesale waxing supply store like tea tree oil (which is great for freshly waxed skin because of its soothing and antibacterial properties), an exfoliating mitt, and a printed card with instructions for taking care of their waxed skin.
By following these tips, you will help ensure that your waxing clients are happy, and give your business a boost at the same time.Share